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JOURNAL

IWC Portofino

The picturesque Italian village of Portofino evokes a mood of romantic summers by the sea, pastel facades lining cobblestone streets, and superyachts sailing into the sunset. IWC endeavored to capture this easy, laid-back spirit with their subtle and sophisticated Portofino collection.

” I couldn´t imagine beginning my relationship with IWC in a more perfect place. Portofino is a magical location, and I have had such a great time with Ning Chang. One of the true joys of being a model is that I can encourage people to be bold in their fashion choices, and the new Portofino designs really represents this philosophy, as they can be adapted to fit your look or your mood”

Top Model Josephine Skriver. 

For 35 years, scenic Portofino has lent its name to some of IWC´s watch collection. The watches and scenic port town share the rare beauty and simple elegance of the 1960´s. The enchanting atmosphere of Portofino has long lured musicians, millionaires, actors and aesthetes to its shores. As far back as the 1950´s, celebrities such as Maria Callas, Ingrid Bergman and Clark Gable discovered this enchanting enclave – and in the 60´s Elizabeth Taylor and Richard Burton enjoyed a few relaxing days here, while on a break from shooting “Cleopatra” in Rome. The unique combination of beautiful Mediterranean landscape with relaxed holiday life makes Portofino a magnet for pleasure seekers and aesthetics.

To mark the launch of the new “Portofino Automatic 34” collection, IWC sought to recreate the atmosphere and spirit of the 1960´s. This very spirit runs through IWC´s Portofino collection: a combination of rare beauty and simple elegance, as if the Mediterranean lifestyle we embodied and wrapped around the wrist. The new collection was unveiled in summer 2019 with top model Josephine Skriver and actress Ning Chang as the faces of IWC´s campaign. Shot in the idyllic Italian fishing village of Portofino, the campaign is rich in vibrant colors and timeless charm.

IWC has always made a point of collaborating with uniquely talented people who are more than meets the eye. In Skriver and Chang, the legendary watchmaker found ideal ambassadors for the collection. IWC wanted to bring a light and invigorated spirit to this elegant and modern collection, which is precisely what these two women represent. Passion and creativity are present in everything they do, combined with a natural beauty and energy that reflects an inner life of deep reflection and a healthy dose of self-awareness. The two ambassadors have expressed their gratitude for being part of the IWC family and pride in presenting the understated IWC Portofino 34 collection, whose discrete design and classic contours convey undeniable quality.